At the 2025 French Open, tennis’ iconic Big 4—Federer, Nadal, Djokovic, and Murray—reunited for an emotional farewell to Rafael Nadal. Beyond their 69 Grand Slam titles, they’ve reshaped sports marketing through authenticity, global appeal, and powerful storytelling. Each built a unique brand persona—elegance (Federer), resilience (Nadal), innovation (Djokovic), and grit (Murray)—amplified by standout campaigns like #PhotoshopRF, Nadal’s Louis Vuitton collab, and viral moments on social media. Their philanthropic foundations deepen fan engagement, proving that real community impact goes beyond courts. The Fab Four continue to set the gold standard in celebrity marketing—retired, but far from irrelevant.

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