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At Method, we recently celebrated a major milestone with one of our clients, Plumbers 365, hitting the six-month mark since their website launch. This was the perfect opportunity to evaluate the impact of our digital strategy and the wins for them and us- the results speak for themselves.
From just 43 users in their first 10 days to over 300 monthly visitors by September, and then 5.3 thousand in October (thanks to our timely launching of display ads), Plumbers 365’s site traffic has grown by an impressive 7.5x from May- September, and a striking 120x by October! For comparison, most new websites attract between 50-500 visitors per month in their first six months. Our strategic, SEO focused, data-driven approach propelled this project well above the industry average.
You might be wondering how we were able to reach this significantly faster growth? Our approach consisted of 3 main focuses: making their website as fast and functional as possible, inputting SEO rich content to this new site, and ushering customers to this new page using Google Ads.
Read on to find out how our Method helped achieve these results, and how we can achieve them for your business too.
Appreciating The Foundations
Every successful campaign begins with understanding the client’s foundations and strengths. Before any design or SEO work began, we conducted a full audit of Plumbers 365’s website and offering, and implemented thorough tracking throughout their website so that we could reliably analyse metrics as we moved forwards.
Plumbers 365 fortunately already benefitted from having a bank of expert staff and an essential business offering, giving it a valuable basis for growth.
They already had an expanding customer base, a strong reputation for quality service, and a consistent flow of five-star reviews- a trustworthy quality focused company we were proud to promote. Our mission was to ensure their online presence reflected that same credibility and professionalism.
Distinguishing The Key Challenges
The next step is to sit with the client to understand the challenges they are facing and need help with in order to establish a plan of their next steps towards sustained growth.
In Plumbers 365’s case the challenge was clear: they wanted more people to know about their expert services across the UK. They also felt there was incongruence between the brand image and values they had earned offline and wanted to project, with the current website theme and brand image painted. They wanted technical performance improvements, a complete rebrand, and a scalable SEO foundation to excel above their competitors, so they had a website that was converting effectively to help power their nationwide growth.
The Method(ical) Approach: Strategy Meets Execution
Method’s approach is to work closely with the client, keeping their requests top of mind while working hard on their identified needs with data-backed changes. Our web design specialist began his work on improvising the site’s functionality and creating a clear user journey, that not only improves their experience and liking of the company, but the utility they gain from our client.
Our SEO experts put all their energy into pumping out fresh new content for the page to draw in new visitors through 30+ blogs and 60+ new service and location landing pages.
We also launched and verified their Google Business Profile, which is essential for credibility in local SEO and for running successful pay-per-click (PPC) campaigns.
The result? A site that not only looked great but performed even better with faster load times, higher click-through rates, and sustained traffic growth month after month.
Why Web Design Matters More Than Ever
Web Design is a game changer for customer trust and purchase decisions. Your SEO pulls leads to the site, then it is your website’s turn to convert them to loyal customers. According to research by Forbes, 83.5% of small UK businesses with a website say their website “plays a big part in their business”. From layout clarity to navigation flow, every detail affects trust and booking rates, so it is vital to create a site with a seamless experience that guides visitors to the booking and contact page. This is then reflected in your site's performance, accessibility and SEO analytics. For Plumbers 365, a clean, upscale visual identity helped align their brand image with their service quality, and the difference was measurable.
If your website isn’t performing as it should, it might be time for a redesign. Book a call with our team today to discuss how we can help optimise your site for growth.
Should I focus on web design for multiple layouts?
Website design can be varied per interface e.g. computer, phone, tablet. It is vital to optimise websites not just to computer screens but also to phones, as web visits are surpassing computer visits. According to recent findings, over 60% of all web traffic now comes from mobile devices - up from less than 1% in 2009.
A badly functioning site can influence a potential customer’s perception of your brand forever. To get it right the first time, book a call to discuss how our Method can optimise your site and help you achieve your next milestone.
Is SEO important for website growth?
Our next focus was to get this new website in front of relevant audiences. This includes people in areas where Plumbers 365 offer their services, and potential customers have plumbing and drainage needs and queries. Visit part 2 of our six month client review to find out how we are tackling Plumbers 365’s SEO optimisation to help them become a household name.